Director Of Communications Vodaphone has said that the reinvention of the DDS under Lord Rotarios' reign into the New DDS has been completed. He said the New DDS Project had been totally successful in transforming the DDS from a can't do to can do organisation. Vodaphone now said the DDS no longer needed to be referred to as the "New DDS" as renewal had been accomplished and now the DDS was aiming for it's 3rd generation : DDS 3.0. He said DDS 3.0 would take the DDS to the next level of holistic self-actualisation.
He also unveiled the DDS 3.0 motto or brand values : DISCIPLINE, OBEDIENCE & SACRIFICE which had been drawn up after a series of focus groups and marketing analysis.
